Anonymised and comparable business information

The ukactive benchmarking software will provide you with a free and unique insight into the performance of your facilities against the industry average and other operators.

ukactive – together achieving more

You can now join more than 800 other sites who have been involved in developing this service and take part by registering at

From this service you will:

  • Gain insight into how the performance of your facilities compares to the industry average and other providers
  • Analyse your market share and compare trends
  • Understand participation rates and seasonal impacts
  • Build a historic database of activity
  • Track improvements and the impact this software provides

At this stage, participating operators can compare the performance of their facilities in relation to the following metrics:

  • Attrition rate
  • Total memberships
  • Joiner rates
  • Membership yield
  • Average length of membership

If you would like to learn more about the software then visit

A steering group of operators will be guiding the on-going development of this service, if you would like to know more about the steering group then please get in touch with a member of our team on 020 7400 8619 or email us at